Loch Lomond Announces Five Year Partnership With The Open
Loch Lomond Group, the award winning independent Scotch whisky distiller, has announced its new five year partnership with the professional golf championship The Open. This partnership includes support towards the Ricoh Women’s British Open, the showcase of the full range of Loch Lomond Whiskies, and the title of ‘The Spirit of The Open’ for one of the distiller’s range of single malts.
“Becoming the official ‘Spirit of The Open’ provides us with an unrivalled opportunity to build on our ever- growing international presence and position Loch Lomond Whiskies as a world class distiller producing some of the industry’s finest, most exciting and unique single malts,” explained Muriel Raguenaud, Marketing Director at Loch Lomond Group.
Recognised as some of Scotland’s most famous products, whisky and golf are coming together into a new collaboration aiming to spread this knowledge. Loch Lomond Whiskies will be creating a variety of highly covetable limited editions for both golf fans and whisky aficionados.
“We are extremely proud to have agreed this prestigious partnership and association with The R&A for The Open and the Ricoh Women’s British Open. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram,” said Colin Matthews, CEO of Loch Lomond Group.
The partnership between the two will run until 2022 and it will include the playing of the landmark 150th Open in 2021 at St Andrews, the home of golf, and the 147th Open that will take place at Carnoustie from the 15th until the 22nd of July 2018.
Over the last four years, Loch Lomond Group has expanded its product range significantly, making capital investments in its distilleries, maturation infrastructure and bottling operations. It has achieved strong international growth and its brands are not present in over 125 countries around the globe.