Whisky Wisemen Be Wise Whisky Festival & Speaker Series

Location: Terminal City Club

Date: Friday October 20th 2017

Time: 4:30PM-11:00PM

For the first time in Vancouver, a professionally-organized whisky Speaker Series developed exclusively for a select group of business leaders and change-makers will kick off October 20th 2017. This year’s inaugural event is hosted at the beautiful downtown Terminal City Club. In true Whisky Wisemen fashion, we wanted to go far and beyond the standard of conferences and whisky festivals. Instead we thought, why couldn’t we do both?

The Be Wise Speaker Series will bring multiple industry leaders to speak to the 3 objectives of the Whisky Wisemen:

  1. To make a movement

  2. Create a sustainable fundraising model

  3. To Educate our community

But for us, we didn’t want to stop there; instead, we asked the question of how we make Wise with this opportunity. In a time to share and build with our community, the best way to accomplish this is to do it over whisky. That is why our speaker series will have 3 formal whisky tastings between speakers and end with a reception with whiskies from around the world to taste and sample.

Join us and fellow business professionals for exceptional speakers and over 60 different world-class whiskies to taste and sample.

Be Wise also features unique opportunities for your organization to engage this captive audience of Vancouver’s top industry leaders and change-makers (e.g., address the audience, name your own curated whisky cocktail, host a booth during our Festival segment). For more information, please contact For more information email: Lesley@whiskywisemen.com

Be Wise 2017 Speakers 


John Bromley
CEO and Founder

John Bromley, 38, has formulated a new way to allow our benevolent population to manage and amplify their charitable impact with Chimp.Thus far, Chimp has donate $200 Million to Canadian charities and counting.
A local Vancouverite, John started out in corporate finance and then co-founded a law consulting company focused on charity. With a true appreciation for giving, combined with his background in corporate finance, John brought a strategic and thoughtful approach to charitable giving; making giving available to the masses by using the internet and new technologies. Before Chimp, John identified and supported his high-net-worth clients in structuring their donor giving. Through this process he felt that he could help every person in their pursuit of giving as well. Further, John identified that many of the current methods that charities were using were causing "donor fatigue". In response he created a platform that is fun and cause-neutral by design. 

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Greg Klassen
CEO Founder

A travel and tourism industry strategist with 20+years of leadership experience with blue chip organizations, including Canada’s national destination marketing agency, the Canadian Tourism Commission (CTC), AT&T and TELUS, Greg is an expert in the development and execution of marketing strategies leveraging new technologies.

While serving as the President & CEO and Senior Vice President, Marketing Strategy and Communications, Greg led the enhancement of Canada’s Future Brand ranking from 12th to 1st position, positioning Canada as the most recommended destination in the world to visit according to Reputation Institute.Greg also created a comprehensive strategy to promote the 2010 Vancouver Winter Olympics, developed a unique segmentation model to understand the underlying needs of global travellers through the Explorer Quotient and spearheaded the Canadian Signature Experiences product development program, helping position Canada as a truly experiential destination. For his efforts Greg was recognised as one of Canada’s top marketers by Strategy Magazine.

Dr. Wendy Frisby

Dr. Wendy Frisby is a Professor Emerita in Kinesiology in the Faculty of Education and the former Chair of Women’s and Gender Studies in the Faculty of Arts at the University of British Columbia. She has won numerous domestic and international awards for her teaching and scholarship related to social inequality and health. She has been awarded over 2 million dollars in research grants to study the role of community recreation in improving the physical and mental health of disadvantaged groups including women and children living below the poverty line and recent immigrants to Canada. She employs a particatory approach to research which means that study participants are involved in all phases of research including determining what research questions are important to ask and communicating the results and recommendations to various stakeholders to promote social change. 

Presenting Sponsors

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Gold & Silver Whisky Sponsors

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Corporate Sponsors

Are you a Blogger, Influencer, or Journalist?
We have a pass for you! 

With a limited amount of media passes allocated, email us at info@whiskywisemen.com to apply for your media pass now! 


All donations receive recognition in the event program. For more information, contact: info@whiskywisemen.com